Marketing your writing sucks, but so what?
Writers write. And SELL. Unfortunately, writers who don’t understand that are in big trouble. For many years it was possible to let others handle the marketing of your writing. It’s not possible these...
View Article“Brand” Journalists: The New News Writing
When companies develop a content marketing strategy, they run up against an inconvenient truth. Sooner or later, they run out of content about widgets (that is, whatever it is that they’re selling.)...
View ArticleThis Week: Advertising Tricks for Writers
This week, we’ll be discussing some easy and fun advertising tricks for writers. Advertising — getting the word out about their writing business — is a ongoing challenge for writers… Yes, for me too…...
View ArticleAdvertise Yourself: Boost Your Writing Career Today
This week, we’re going to boost your career with advertising. I began my writing career writing romance novels. Then I transitioned to copywriting. I got started in copywriting completely by accident....
View ArticleEbooks: Kindle Sales Secrets You Can Use Today
I meant to let you know about this powerful Kindle publishing secrets program a couple of days ago. As you’re well aware, I’m big on BRANDING (also known as building platform), and this program has a...
View ArticleFreelance Copywriting And Branding: Stand Out From The Crowd
Freelance copywriting is more than creating marketing and advertising copy. It also involves developing branding, for small companies and individuals. Today, many marketplaces are global. You need to...
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